![Prospect theory / Risk / Decision theory / Cognition / Cognitive biases / Motivation / Certainty effect Prospect theory / Risk / Decision theory / Cognition / Cognitive biases / Motivation / Certainty effect](https://www.pdfsearch.io/img/daeb9be35145696f7a411e23c40ca86e.jpg) Date: 2014-11-21 15:07:12Prospect theory Risk Decision theory Cognition Cognitive biases Motivation Certainty effect | | Journal of Consumer Research, Inc. The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit Author(s): Luxi Shen, Ayelet Fishbach, and Christopher K. Hsee Source: JouAdd to Reading ListSource URL: faculty.chicagobooth.eduDownload Document from Source Website File Size: 333,40 KBShare Document on Facebook
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