Canada Goose Inc. / Merrill Lynch / Multichannel Distribution Cisco Systems / Kellogg / Stihl Incorporated / Cisco Systems / /
Currency
pence / /
IndustryTerm
power equipment manufacturer / retail dealers / fictional organic food producer / profitable network / luxury sport jacket manufacturer / natural food store channel / wholesale distributors / pool chemical manufacturer / business to business / /
Organization
Harvard / /
Person
Bell Cotte / /
Position
fictional organic food producer / Title Author Product Number Publication Year Pages Teaching Note Anderson / /
Designing and Managing Channels Course Module in Marketing Management Course Modules help instructors select and sequence material for use as part of a course. Each module represents the thinking of subject matter expert