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Economics / Business cycle / Macroeconomics / United States housing bubble / Advertising / Luxury good / Marketing mix modeling / Chaotics / Marketing / Recessions / Business


RECESSION MARKETING How to turn difficulty into opportunity.(10) LESSONS FROM THE PAST
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Document Date: 2014-09-08 18:03:57

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Company

BMW / Dell / Kodak / UPS / Burger King / AT&T / Kellogg / Kraft / Post / Coors / Procter & Gamble / Canhers Publishing Company / American Express / Green Giant / Walmart / Renault / AMD / Buchen Advertising Inc / Doritos / Intel / Starbucks / /

Continent

America / /

Country

United States / United Kingdom / /

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Event

Product Issues / /

Facility

University of Leeds / The Strategic Planning Institute / /

IndustryTerm

computer maker / business to business / advertising levels / upped advertising / component supplier / less brands advertising / less advertising noise / advertising budgets / advertising awareness / media / advertising campaign / /

Organization

UNIVERSITY OF SYDNEY / Harvard / University of Leeds / Strategic Planning Institute / Marketing and Business Administration / PONSONBY SOCIAL CLUB / DOUGLAS-FIR ASSOCIATION / /

Person

Andrew Lock / Bud Light / Matthew Carlton / Carol Bentley / Ronald S Vaile / Arch Hill Auckland / /

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Position

dentist / Anthony Head / Professor / Business and marketing author / executive / /

Product

Crest / internal procedures / /

PublishedMedium

Advertising Age / the Harvard Business Review / /

RadioStation

WHAI / /

URL

www.strategydesign.com.au / www.strategy.co.nz / www.strategydesign.jp / /

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