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Strategic management / Customer experience management / Customer relationship management / Marketing management / Marketing / Business / Electronic commerce


The State of Marketing 2013, IBM’s Global Survey of Marketers Chris Wright, Senior Product Strategist, Enterprise Marketing Management Derek Franks, Consultant, IBM Center for Applied Insights
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Document Date: 2014-03-03 22:43:03

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File Size: 1,36 MB

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IBM / Twitter / Facebook / Datamonitor / IBM Center / /

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United States / /

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pence / USD / /

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online/offline / cross-channel optimization technologies / mobile email/web sites / /

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Chris Wright / Derek Franks / /

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Position

proactive leader / Consultant / Senior Product Strategist / /

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Marketing / /

Technology

cross-channel optimization technologies / ATM / SMS / using marketing technologies / /

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