Cox / MoodLogic Inc. / AVERAGE INTERPURCHASE TIMES / Russell / Covariate Parameters (i.e. Control Variables) Weekly / /
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USD / / /
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Security Buyback / /
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CAFÉ RP To / University of Florida / Fordham University / Stanford University / Columbia University / University of Pennsylvania / ILLUSION OF PROGRESS TOWARD THE GOAL Building / University Café Cappuccino / café RP / /
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food box / incentive systems / food reward / motivational systems / employee incentive systems / subsequent empirical applications / Internet users / food / /
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East Coast / /
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Columbia University / Graduate School / Stanford University / RP / Fordham University / the University of Pennsylvania / University of Florida / Society for Judgment and Decision Making / /
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Rajeev Kohli / Sunil Gupta / Raghu Iyengar / Donald Lehmann / Clark Hull / OLEG URMINSKY / Andrea Vag / RAN KIVETZ / David Katz / Gita Johar / Lal / Yuhuang Zheng / Oded Netzer / /
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discrete-time model / manager / Assistant Professor of Marketing / Fisher / Associate Professor of Business / /
RAN KIVETZ, OLEG URMINSKY, and YUHUANG ZHENG* The goal-gradient hypothesis denotes the classic finding from behaviorism that animals expend more effort as they approach a reward. Building on this hypothesis, the authors