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Business / Actimel / Clickthrough rate / Behavioral targeting / Marketing / Internet / Internet marketing


More than just a click nugg.ad achieves 186% increase in click rate for Danone Danone, the leader in the freshmilk products market, booked a large-scale online campaign for its product Actimel, using the portfolio
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Document Date: 2012-06-27 11:11:02


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Company

Danone / Deutsche Post / /

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IndustryTerm

advertising media / advertising creatives / freshmilk products / large-scale online campaign / /

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Position

leader / /

Technology

targeting algorithm / /

SocialTag