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City Brexendorf / / Company Toshiba / Brand Management / GE / California Management Review / HP / / / IndustryTerm innovation management / / MarketIndex bm/index. / / Organization School of Marketing / Academy of Marketing Science / UNSW Australia Business School / / Person Liem Ngo / Mark Uncles / / Position author / editor / brand value cocreation model / Journal / Professor / Associate Professor / / ProvinceOrState Indiana / / URL http /
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