Does the presence of brand equity characters on food packaging affect the taste preferences and food choices of children? MCGALE, Lauren S. 1, HALFORD, Jason C.G.1, HARROLD, Joanne A.1, BOYLAND, E.J. 1 1Department of Psy - Cocoa Krispies - Document - PDFSEARCH.IO

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	Does the presence of brand equity characters on food packaging affect the taste preferences and food choices of children? MCGALE, Lauren S. 1, HALFORD, Jason C.G.1, HARROLD, Joanne A.1, BOYLAND, E.J. 1 1Department of Psy Add to Reading List Document Date: 2015-06-12 06:27:40 Open Document File Size: 717,14 KB Share Result on Facebook Company Kellogg / / Facility University of Liverpool / / IndustryTerm food choices / matched food pairs / food items / brand/product / food packaging / food / / Organization University of Liverpool / Liverpool / / SocialTag Kellogg Company Cocoa Krispies Food and drink Cuisine Food

Does the presence of brand equity characters on food packaging affect the taste preferences and food choices of children? MCGALE, Lauren S. 1, HALFORD, Jason C.G.1, HARROLD, Joanne A.1, BOYLAND, E.J. 1 1Department of PsyAdd to Reading List