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Financial economics / Types of insurance / Insurance / IBM / Computing / Risk purchasing group / Investment / Financial institutions / Institutional investors


Finding & Engaging Today’s Insurance Customer Moments matter. Lynn Kesterson-Townes Worldwide Smarter Commerce Marketing Leader for Insurance
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Document Date: 2014-11-05 09:34:34

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Company

IBM Corporation / /

Facility

IBM Institute / /

IndustryTerm

insurance world / insurance customers / insurance customer / technology bias / technology affinity / insurance offerings / consumers seeking insurance / insurance industry / insurance products / /

Organization

Drivers of Change Customers / IBM Institute for Business Value / /

Person

Ann Cook / /

Position

Lynn Kesterson-Townes Worldwide Smarter Commerce Marketing Leader / CEO / /

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