Day After / CBC - Canadian Broadcasting Corporation / Secondary Target Group / Direct Response Television / Primary Target Group / Persons Viewing Television / HDTV - High Definition Television / Target Group / /
Country
United States / /
Event
Product Recall / Product Issues / M&A / /
Facility
Station Break / Station Log / Station Submission / Independent Station / Station Profile / /
IndustryTerm
appropriate advertising / media executives / advertising dollars / advertising messages / ad advertising rate / media vehicle / media purchase / media pattern / media vehicles / planned media activity / addressable cable systems / business to business / advertising delivery / media weight / media plan / people purchase certain products / advertising space / planned advertising activity / media audience / media tests / important / agencies outlining media costs / satellite system / satellite dish / particular media vehicle / household satellite dishes / advertising effectiveness / goods/services / advertising media / advertising rates / advertising runs / spoken advertising message / specified advertising projects / advertising flights / cable systems / broadcast media / media exposure / particular media / magazine publishers / local retailer / advertising rate / advertising purchase / multi-brand media / actual media deliveries / Direct-response advertising / software solutions / advertising campaign / brand/advertising / advertising exposure / research groups / schedule media / /
MarketIndex
Brand Development / /
Organization
CRTC / Bureau of Broadcast Measurement / Media Department / Association of Canadian TV / Canadian Advertising Advisory Board / Planning Unit / Audit Bureau of Circulations / House Agency / Television Bureau of Canada / Measurement Bureau / Canadian Radio-Television and Telecommunications Commission / Agency of Record / Canadian Advertising Research Foundation / Agency Commission / Canadian Media Directors Council / /
Person
Schedule / /
Position
Salesman / Dealer / /
Product
recognition ad / Advertising / /
ProvinceOrState
Ontario / /
TVShow
House / /
Technology
interactive TV / Microwave / digital video / Cable TV / Digital TV / /
Achievement - term applied to the execution of planned media activity, usually compared to planned objectives. ACTRA - Association of Canadian TV and Radio Artists. Adjacency - a commercial time slot immediately before o