Tapscott / LinkedIn / Twitter / Google / YouTube / Facebook / The Associated Press / SPSS / /
Continent
America / / /
Facility
Communication University of Central / /
IndustryTerm
media tools / Internet landscape / organizational social media / search engine marketing/results / server software / social networking sites / demographic / social networking site / age / communications media items / social media strategies / public relations industry / web browser / micro-blogging site / micro-blogging/presence applications / family / social media variables / online public diary / public relations professionals / social media tools / accessible Internet system / Search engine marketing/results2 / technology use / communications media / social media usage habits / institutional tools / social media communication efforts / overall Web communications / social media / Internet-based applications / online games / mass media / social networking / iTunes software / search engines / Internet sources / complicated tools / web feed / social networks / search engine marketing / Internet users / public relations / web logs / Internet jargon / social media use / online community / /
Organization
Advertising-Public Relations Nicholson School / Council of Public Relations Firms / High Point University / University of Central Florida / /
Person
Melissa D. Dodd / Shannon B. Campbell / /
Position
Associate Professor and Department Chair Strategic Communication / Author / Assistant Professor / /
A Strategic Framework for Communicating with Generation Y via Emerging Media: A Longitudinal Examination with Public Relations Results and Implications Melissa D. Dodd, Ph.D. Assistant Professor, Advertising-Public Relat