Duke University / University of North Carolina / Chapel Hill / Massachusetts Institute of Technology / /
IndustryTerm
asymmetric buying/selling-attribute processing / tent site / business to business / web.mit.edu/ariely/www / /
NaturalFeature
East Coast / /
Organization
Duke University / School of Management / National Collegiate Athletic Association / University of North Carolina / INSEAD / Massachusetts Institute of Technology / /
Person
CARMON DAN ARIELY / Robert Meyer / Robert E. Burnkrant / Wertenbroch / Maya Neter / Mark Spranca / Sloan Career / Efrat Neter / John Spranca / Dan Ariely / / /
Position
associate editor for proposing this phrasing / editor / Bishop / associate professor of marketing / editor / the associate editor / associate editor / Professor of Management Science / /
ProvinceOrState
North Carolina / California / /
PublishedMedium
JOURNAL OF CONSUMER RESEARCH / Journal of Personality and Social Psychology / /
Region
East Coast / /
SportsEvent
the NCAA tournament / the NCAA Final Four / NCAA / /
SportsLeague
National Collegiate Athletic Association / Atlantic Coast Conference / /
Focusing on the Forgone: How Value Can Appear So Different to Buyers and Sellers ZIV CARMON DAN ARIELY* We propose that buying- and selling-price estimates reflect a focus on what the consumer forgoes in the potential ex