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Goods / Online shopping / Consumer behaviour / Helpfulness / Product bundling / Review / Amazon.com / Experience good / Search good / Marketing / Review websites / Business


Mudambi & Schuff/Consumer Reviews on Amazon.com RESEARCH NOTE WHAT MAKES A HELPFUL ONLINE REVIEW? A STUDY OF CUSTOMER REVIEWS ON AMAZON.COM1
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Document Date: 2010-11-15 12:19:33

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File Size: 397,40 KB

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Company

Hewlett-Packard / Amazon / eBay / Motorola / Electronic Arts / Canon / Ford / The star / eOpinions / /

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Facility

Business Temple University / Alter Hall / Speakman Hall / /

IndustryTerm

online retailer / online customer product reviews / retail environment / ONLINE REVIEW / online channel / information search / search goods / Retail websites / pure search / particular product / automated recommendation systems / seller online relationships / search reviews / cognitive processing efforts / energy / Web interface / Online customer reviews / online consumers / search review / search costs / customers purchasing search goods / online reviews / online buyers / pure search goods / consumer products / search attribute claims / online retailers / search cost / retail sites / type search / e - commerce / online customer review / online recommendation systems / physical search / consumer communications / advertising literature / cognitive processing / /

Organization

Amazon.com Theoretical Foundation / Susan M. Mudambi Department of Marketing / Temple University / Marketing and Supply Chain Management Fox School / Department of Management Information Systems Fox School of Business Temple University 207G Speakman Hall / /

Person

Susan M. Mudambi / David Schuff / Nelly Furtado / /

Position

senior editor for this paper / representative / /

Product

Laser / Tobit / Motorola RAZR V3 Cellular Phone / iPod / Canon PowerShot A620 Digital Camera / /

ProgrammingLanguage

HTML / XML / /

Technology

XML / MP3 / HTML / digital camera / cellular telephone / Laser / laser printer / Digital cameras / /

URL

www.charitynavigator.org / www.travelpost.com / /

SocialTag