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Psychology / Motivational theories / Behavior / Medicine / Actuarial science / Cognition / Experimental psychology / Human behavior / Motivation / E. Tory Higgins / Pleasure / Expectancy theory
Date: 2003-11-02 15:28:16
Psychology
Motivational theories
Behavior
Medicine
Actuarial science
Cognition
Experimental psychology
Human behavior
Motivation
E. Tory Higgins
Pleasure
Expectancy theory

Beyond Pleasure and Pain E . Tory Higgins Columbia University People approach pleasure and avoid pain. To discover the true nature of approach-avoidance motivation, psychologists need to move beyond this hedonic principl

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