Background The only retailer to run a TV spot during Super Bowl XLVII featured a men’s line promoted by an internationally renowned athlete. This campaign integrated social media leading up to and during the big game, - Cost per engagement - Document - PDFSEARCH.IO

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	Background The only retailer to run a TV spot during Super Bowl XLVII featured a men’s line promoted by an internationally renowned athlete. This campaign integrated social media leading up to and during the big game, Add to Reading List Document Date: 2014-03-18 22:56:43 Open Document File Size: 1,61 MB Share Result on Facebook Company Twitter / Bluefin Labs / / / EntertainmentAwardEvent the 2014 Grammy / / Event Funding / M&A / / IndustryTerm media optimization tools / social media / retail industry / online voting / campaign advertising / paid social media ads / / / Position internationally renowned athlete / / SportsEvent the Super Bowl / Super Bowl / / URL www.kineticsocial.com / / SocialTag Twitter Communication design Real-time web Social media Text messaging Super Bowl Hashtag Advertising Cost per engagement National Football League

Background The only retailer to run a TV spot during Super Bowl XLVII featured a men’s line promoted by an internationally renowned athlete. This campaign integrated social media leading up to and during the big game, Add to Reading List