PPC 2.0: DELIVERING MORE CLICKS TO PURCHASING OPPORTUNITIES By now, most of us know the story. Google proved that you could make A LOT of money on search. Underlying their success was a business model known as pay per cl - Cost per impression - Document - PDFSEARCH.IO

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	PPC 2.0: DELIVERING MORE CLICKS TO PURCHASING OPPORTUNITIES By now, most of us know the story. Google proved that you could make A LOT of money on search. Underlying their success was a business model known as pay per cl Add to Reading List Document Date: 2003-11-02 00:25:46 Open Document File Size: 1,70 MB Share Result on Facebook Company TV / Verdada Inc. / Nike / Google / Adidas / / Currency USD / / / Event M&A / / IndustryTerm site-specific solutions / advertising models / trusted products / explicit keyword search string / search mode / given product / level site / online consumer / algorithmic search / prior online advertising forays / search engine / browser software / formatted email-ready web pages / algorithmic search return / / / Position advocate / / Technology search engine / / URL Nike.com / / SocialTag Internet marketing Pricing Advertising Pay per click Online advertising Cost per impression Cost per action Personalized retargeting Performance-based advertising Compensation

PPC 2.0: DELIVERING MORE CLICKS TO PURCHASING OPPORTUNITIES By now, most of us know the story. Google proved that you could make A LOT of money on search. Underlying their success was a business model known as pay per clAdd to Reading List