San Francisco / New York / Cambridge / Los Angeles / Irrationality / Mahwah / San Diego / /
Company
MIT Press / CONSUMER RESEARCH Inc. / /
Country
United States / Israel / /
Currency
USD / / /
Facility
Columbia University / University of Pennsylvania / /
IndustryTerm
cognitive processing prime / spontaneous processing / affective processing conditions / affective processing / affective processing prime / unhealthy food / affective and cognitive processing / cognitive processing / /
Movie
The Red and the Black / Adam and Eve / /
Organization
MIT / the University of Pennsylvania / Columbia University / New York / Graduate School / Association for Consumer Research Conference / and the Marketing / /
Person
James M. Olson / Neal J. Roese / Dawn Iacobucci / Gerald L. Clore / Victoria Husted Medvec / Oleg Urminsky / Daniel Read / Baba Fedorikhin / Thomas Husted Medvec / Alexander Fedorikhin / Steve Loewenstein / Daniel Kahneman / Mary Frances Luce / Dianne M. Tice / E. Tory Higgins / James Branch Cabell / Jon Elster / Janet Mischel / Anirban Venkataramani Johar / George Loewenstein / Jonathan Levav / Ronald J. Faber / Roy F. Baumeister / Gita Venkataramani Johar / Samuel Leinhart / Todd F. Heatherton / Leonard Berkowitz / Richard J. Zeckhauser / Walter Mischel / Norbert Clore / Yuhuang Zheng / Arie W. Kruglanski / Drazen Prelec / Richard J. Herrnstein / /
PoliticalEvent
presidential primaries / /
Position
editor / General / associate editor / and reviewers / JCR editor / associate editor / associate editor for this article / representative / professor of marketing / /
ProvinceOrState
New York / Pennsylvania / /
PublishedMedium
JOURNAL OF CONSUMER RESEARCH / Journal of Personality and Social Psychology / Psychological Review / the JOURNAL OF CONSUMER RESEARCH / /
Repenting Hyperopia: An Analysis of Self-Control Regrets RAN KIVETZ ANAT KEINAN* This article proposes that supposedly farsighted (hyperopic) choices of virtue over vice evoke increasing regret over time. We demonstrate