Germany / Belgium / France / Austria / Netherlands / Italy / Canada / Portugal / United Kingdom / Sweden / Spain / Greece / Ireland / /
Facility
Remain stable Decrease Period / /
IndustryTerm
advertising expenses / semi-professional services / direct mail advertising / postal networks / printing / direct mail value chain / advertising market trendsIn general / added value services / advertising expenditureThe main reasons / on-line services / advertising techniques / direct mail delivery services / postal services / replies services / database services / public postal operator / mail services / /
Organization
Congress / European Union / Post Office / European Consumers’ Association / /
III. INTERNAL TRENDS AFFECTING DIRECT MAIL IN EUROPE There is a group of charecteristics of the direct mail market that may be of critical importance in the evolution of the demand for this marketing technique. This grou