low-processing cost / chemical engineering / active processing / bank / impactful advertising / low processing strategy / e-sure / low involvement processing / Active processing advocates / low processing theory / advertising industry / educated person turn base metal / insurance buying mind / car-driving history / food / energy / /
MusicGroup
Solo / /
NaturalFeature
France beach / French beaches / /
Person
Jon Leach / Lennon / Simon Broadbent / Michael Winner / Steve Martin / McCartney / Damien Hirst / Steven Covey / Douglas Adams / Thomas Edison / Thatcher / George Harrison / Malcolm Gladwell / /
Position
economist / Author / statistician / spy / candidate for my affections / Sergeant / general manager / writer / Hippy vs Statistician / accountant / specialist / Creative Director / Princess / radio engineer / creative strategist / lawyer / /
One summer, in a beach house near San Diego, Malcolm Gladwell and Steven Covey worked on a book together. On a hot August night, after several weeks of tetchy collaboration, they had a big fight over whose name was goin