Sydney Morning Herald / Business Review Weekly / Sony / Bausch & Lomb / ACNielsen Australia / Sanitarium / Kraft Foods australia / Pfizer / Intel / /
Country
Australia / / /
Event
Product Recall / Product Issues / /
Facility
Store Brand / Hong Kong University of Science / J. Mack Robinson College of Business / /
IndustryTerm
past advertising spending / advertising coefficient / outdoor advertising / quality-checking systems / advertising coefficient decreases / media outlets / advertising decreases / peanut butter products / consumer media exposure data / advertising expenses / Web Appendix / advertising signals / past advertising expenses / advertising influence consumers / advertising sensitivity / advertising spending / voluntary product / brand peanut butter products / /
MedicalCondition
salmonella poisoning / /
Organization
Eta / Hong Kong University of Science and Technology / U.S. Consumer Product Safety Commission / School of Business / J. Mack Robinson College of Business / Research Grants Council / /
Person
Kristiaan Helsen / Van Heerde / Yi Zhao / Ying Zhao / Greg Allenby / /
Position
standard consumer learning model in marketing / Associate Professor of Marketing / Assistant Professor of Marketing / learning model in marketing / associate editor for this article / standard learning model in marketing / proposed learning model and the standard learning model in marketing / /
Product
shows a steady increase / VolUntarY / core Kraft / percent of the peanut butter market / product / ProDUCts / /
Yi Zhao, Ying Zhao, and Kristiaan helsen* the authors empirically study consumer choice behavior in the wake of a product-harm crisis, which creates consumer uncertainty about product quality. they develop a model that e