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Surviving the Upfronts in a Cross-Media World: An Actionable Guide for Success JUDY BAHARY SVP, Marketing Solutions STEPHANIE FLOSI Sr. Marketing Communications Analyst
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Document Date: 2014-09-05 10:23:35


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File Size: 1,09 MB

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City

comScore Video Metrix / /

Company

TV - Media Dynamics Inc / comScore / Netflix / Hulu / Stephanie Flosi comScore Inc. / YouTube / Yahoo! / Facebook / /

Country

United States / /

Currency

USD / /

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IndustryTerm

Internet Advertising Revenue Reports / video advertising / Online Video Content Properties Ranked / ONLINE VIDEO PROGRAMMING / ONLINE POPULATION AGE / online video advertising / online video content / Online Video Ad Spend vs. Videos Viewed Source / advertising budgets / online video / age / Online Video Content Source / ONLINE VIDEO ADS / long-form online video viewing / online experience / media buyers / ONLINE VIDEO AD SPEND PER YEAR / online video space / Online Video Ad Spend / coveted advertising dollars / Online Video The / technology adoption / online video market / pre-roll advertising / online population / short-form online content / Internet users / advertising landscape / Online Video Ad Spend Forecast / web population / ONLINE OR IN TV PROGRAMMING / media placement / widespread online video content / ONLINE CONTENT IS NOT AS EFFECTIVE AS TV / Television networks / connected devices / digital video advertising / /

Person

JUDY BAHARY SVP / /

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Position

SVP / Marketing Solutions / clear leader / model of technology adoption / Sr. Marketing Communications Analyst / /

Technology

smartphones / Digital Video / /

SocialTag