Nielsen “Sweeps” Months Nielsen’s national sample, composed of a cross-section of representative homes throughout the United States, captures the TV viewing information that provides a basis for program scheduling - Cross-media marketing - Document - PDFSEARCH.IO

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	Nielsen “Sweeps” Months Nielsen’s national sample, composed of a cross-section of representative homes throughout the United States, captures the TV viewing information that provides a basis for program scheduling Add to Reading List Document Date: 2013-11-23 17:49:38 Open Document File Size: 65,95 KB Share Result on Facebook Country United States / / IndustryTerm cable systems / advertising decisions / Electronic metering technology / / MusicAlbum May / / Position representative / / Technology Electronic metering technology / / SocialTag Terminology Business Ratings Nielsen Media Research Marketing Nielsen ratings Audience measurement

Nielsen “Sweeps” Months Nielsen’s national sample, composed of a cross-section of representative homes throughout the United States, captures the TV viewing information that provides a basis for program scheduling Add to Reading List