mobile and social media consumption / media industry assumptions / advertising dollars / tablet device / cross-media measurement / cross media ad effectiveness solutions / consumer-level media consumption insights / media buying / cross media / actual advertising exposure / data technology / passive cross-media measurement / mobile app technology / advertising performance / sample / media consumption pollution / media measurement / social and mobile media / cross-media exposure / ground-breaking singlesource media / advertising effectiveness / /
OperatingSystem
Cross-Platform / /
Organization
Coalition for Innovative Media Measurement / /
Person
Charles Buchwalter / Jane Clarke / /
Position
managing director / CEO and president / /
Technology
smartphone / mobile app technology / mobile device / mobile devices / /
FOR IMMEDIATE RELEASE Single-Source, Passive Measurement Provides Higher Accuracy for Cross-Media Ad Effectiveness Research, According to Initiative by Symphony Advanced Media and CIMM Combining passively measured TV ad