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OUP CORRECTED PROOF – FINAL, , SPi A aberrant decoding Making sense of a *message or *text in terms of a different *code from the one used to encode it (Eco). This can be the basis for cultural misunderstand
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Document Date: 2013-09-30 10:15:17


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Advertising Trust / /

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France / Russia / United States / Brazil / United Kingdom / /

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Compare interchange / /

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compare public relations / Media agendas / web design / particular *communication technologies / media buying / media aesthetics / media environment / fragmented media audience / communications medium/technology / media / public relations / /

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Academy of Motion Pictures Arts and Sciences / See / /

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Mead Vickers / Wallace Friesen / Vance Packard / Stalin / George Sperling / Ekman Friesen / James Gibson / /

Position

psychologist / author / *copywriter / art director / actor / speaker / journalist / writer / copywriter / General / model of communication / /

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communications medium/technology / ADC / particular *communication technologies / CAT / /

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