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Consumer behaviour / Customer experience management / Electronic commerce / Loyalty business model / Customer profitability / Customer retention / Subscription business model / Customer relationship management / Credit card / Business / Marketing / Business models


Customer WinBack How to Recapture Lost Customers -- and Keep Them Loyal Jill Griffin and Michael Lowenstein Chapter One: Why Customer Win-Back Is Critical to Your Success By any standards, Toni Neal was a high-value cust
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Document Date: 2007-10-06 00:14:06


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Austin / Atlanta / Charlotte / /

Company

Home Delivery / First Union Corporation / GTE / MCI / Market Line Associates / Procter & Gamble / Cogitative Inc. / Microsoft / Deluxe / Incontinent Supplies / Retail Resources / /

Currency

USD / /

Event

Reorganization / Person Travel / Security Buyback / Person Communication and Meetings / /

Holiday

Christmas / /

IndustryTerm

average carrier / waste time requesting services / complaint Web sites / retail industry / typical bank / bank consulting / wireless telephone industry talks / Bank executives / recent focus / e-commerce / service systems / membership services / large southern bank / bladder control products / careful management / Web shoppers / bad advertising / on-line direct-mail service / can technology / large bank / telephone representatives / bank customers / technological tools / bank staff / bank / tollfree customer support telephone number / Web site capability / car sales / search engine / retail shelf space / particular Web site / e-shoppers / /

Person

Keep Them Loyal Jill Griffin / Toni Neal / Catherine Sheeran / Amy Hathcock / Christine Foschetti / Bill McCausland / Paul Lukin / Garth Hallberg / Bruce Grench / /

Position

banking consultant / Chief Executive / vice president / telephone marketing representative / service representative / ambassador / sales director / supervisor / director of engineering / CEO / major driver / waiter / executive / young sales executive / /

Product

Reassure / /

ProvinceOrState

Texas / Hawaii / North Carolina / /

Technology

can technology / search engine / /

URL

thegripe.com / /

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