| Document Date: 2014-12-03 03:04:08
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Company Forrester Research Inc. / Controlled / Data / ABC / Accenture / Content / Winterberry Group / / Country United States / / Currency USD / / Facility ABC Grocery store / / IndustryTerm online customer / Online ad sales / integrated systems / programmatic media buying / home delivery services / technology needs / media buying / real-time reporting / advertising revenue / online activities / access protocols / yield management / phased approach / technology solution / point solutions / media / favorite news site / be-all and end-all solution / advertising company launch new revenue streams / online users / long-term advertising / / Organization Foundation for Right-Time Customer Engagement / / Position chief marketing officers / / Technology one technology / DMP access protocols / content management system / / URL http /
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Accenture Interactive – Point of View Series The Data Management Platform Unleashed From untapped potential to customer relevance at scale