Amazon / Netflix / Accenture / Google / Yahoo! / ADMA Foreword Tony Davis / /
Country
Australia / New Zealand / / /
Facility
University of California / /
IndustryTerm
indexed web pages / social media / search engine data / social media users / then explores real-world applications / data processing / privacy law / real-time data / technology advances / technology capacity / social media commentary / non-marketing applications / Web behaviour / mining / mobile web users / analysing real-time data / /
Organization
University of California / Association for Data-driven Marketing / Registered Office Association for Data-driven Marketing / /
Person
Umair Haque / Tony Davis / Jason Juma-Ross / Jodie Sangster / Quantium Jason Juma-Ross / / /
Position
Chief Executive Officer / Managing Director / major growth driver / advanced guard / /
ProvinceOrState
California / /
RadioStation
Radio Frequency Identifier / /
Technology
smart phone / GPS / Radio Frequency / search engine / mobile device / mobile devices / /
Association for Data-driven Marketing & Advertising BEST PRACTICE GUIDELINE: BIG DATA A guide to maximising customer engagement opportunities through the development of responsible Big Data strategies.