Barclays Bank / Novartis / Accenture / MCI / Procter & Gamble / SAS / Rich Fairbank of Capital One / DDB Worldwide / Otis Elevator / American Hospital Supply / Yahoo / Babson Executive Education / Dell / Amazon / Marriott International / Wal-Mart / Allstate / Simulate / Owens & Minor / HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION / UPS Customer Intelligence Group / Honda / Harrah / Verizon / Wachovia Bank / Harvard Business School Press / American Airlines / Sara Lee Bakery Group / Intel / /
Babson College’s Working Knowledge Research Center / Babson College / /
IndustryTerm
insurance industry data / Hospital supplier / similar products / information systems / process improvement tools / customer relationship management / quantitative tools / Business intelligence software / Business intelligence tools / analytics applications / bank / nancial products / information technology / online retailing / supply chain systems / retail customers / communications environment / build systems / computer maker / überanalytics / supply chain / customer analytics / retail / individual insurance rates / makes advertising hay / customer groups / corporate supply networks / simulation software / advertising industry / consumer products / software applications / software / analytic software / statistical algorithms / hospital chain / information-based customer management / supply chains / advertising campaign / analytics / similar services / /
Organization
Babson College’s Working Knowledge Research Center / St. Louis Cardinals / New England Patriots / MIT / HARVARD / Babson College / Boston Red Sox / /
Person
Tony La Russa / Michael Lewis / Thomas H. Davenport / Jeff Bezos / Gary Loveman / Gang Yu / Rudolph Virchow / Thomas H. Davenport Reprint / Barry Beracha / / /
PoliticalEvent
presidential elections / /
Position
President / head of a customer analytics group / player / head / author / Professor of Information Technology and Management / manager of customer data analytics / CEO / director of research / pathologist / baseball statistician / COO / chargedup player / manager / business unit leader / professor of management science and software entrepreneur / principal advocate / analyst / COO / and then CEO / /
Product
Retail Link system / commercially available models / Retail Link / /
ProvinceOrState
Massachusetts / /
SportsEvent
Super Bowls / /
Technology
data warehouse / Information Technology / 64-bit processors / business intelligence / CRM / simulation / /
www.hbr.org Some companies have built their very businesses on their ability to collect, analyze, and act on data. Every company