How Marketers Should Solve Their Data Quality Problems According to John M Coe, the success of direct marketing is extremely dependent on data quality. He states that between 50 and 75 per cent of a campaign’s success

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Date: 2014-03-26 07:20:41 Direct marketing Marketing research Customer experience management Electronic commerce Database marketing ECRM Marketing Data quality Information science		How Marketers Should Solve Their Data Quality Problems According to John M Coe, the success of direct marketing is extremely dependent on data quality. He states that between 50 and 75 per cent of a campaign’s success Add to Reading List Source URL: www.dqglobal.com Download Document from Source Website File Size: 537,00 KB Share Document on Facebook