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Acxiom / Data privacy / Hearst Corporation / Customer relationship management / Customer experience / Direct marketing / Data quality / Marketing / Business / Customer experience management


case study Data Focus Drives 200 Percent Payoff for Hearst Magazines Iconic publisher turns to customer insight to better compete in digital age
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Document Date: 2013-09-17 02:02:26

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File Size: 239,75 KB

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Company

ARGUS / Acxiom Corporation / Hearst / /

Country

United States / /

Event

M&A / /

IndustryTerm

online data / integrated web / advertising partners / online and offline channels / recognition technology / monthly magazines / paint color / online display ad / e-readers / campaign management solution / /

Person

Charlie Swift / /

/

Position

vice president / marketing analytics and operations / /

Product

InfoBase / Campaign Management solution / AbiliTec / Campaign Management / /

PublishedMedium

House Beautiful / /

Technology

recognition technology / mobile devices / /

SocialTag