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Electronic commerce / Acxiom / Data privacy / Pricing / Loyalty program / Customer data integration / Customer relationship management / Customer experience / Marketing operations / Marketing / Business / Customer experience management


case study A United Front: How the World’s Largest Airline is Getting to Know its Customers Airline focuses on the customer experience after United, Continental merge
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Document Date: 2013-12-16 15:38:40


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City

Tucson / Los Angeles / Paris / /

Company

MileagePlus / World’s Largest Airline / United Airlines / Acxiom Corporation / Continental Airlines / Customers Airline / United MileagePlus / /

Currency

USD / /

Event

M&A / /

IndustryTerm

less expensive and more effective communications / Loyalty program services / travel experiences / airline / onboard food / recognition technology / airline industry / partner hotel / /

Person

Leslie Smithers / Leary / Michelle Brown / Ken Bostock / Melissa Jeffries / Mark Krolick / James Trudeau / Silver / /

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Position

team member / director / general manager / director / customer experience / managing director / Premier / managing director of customer solutions / director of strategy & analytics / managing director of marketing / /

Product

InfoBase / AbiliTec / /

Technology

CRM / recognition technology / /

SocialTag