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Acxiom / Data privacy / Sephora / Loyalty business model / Online shopping / J. C. Penney / Customer relationship management / Email marketing / Marketing / Business / Electronic commerce


case study Sephora drives sales with Acxiom® Digital Impact Transactional marketing helps online retailer create stunning customer relationships and build solid ROI Acxiom client
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Document Date: 2013-12-16 15:38:40


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City

Paris / /

Company

LVMH Moët Hennessy Louis Vuitton / AbiliTec / Sephora.com / Sephora Europe / HSN / Sephora North America / Acxiom Corporation / /

Continent

America / North America / /

Country

France / United States / Canada / China / /

Event

Business Partnership / M&A / /

IndustryTerm

online retailer / luxury products / skincare product / retail concept / online counterpart / bath products / multichannel retailing giant / digital communications / retail stores / transactional email technology / purchase products / beauty products / /

Person

Tiffany Lei / /

/

Position

Director / Sephora Customer Sephora Challenge Promote brand / Marketing / Director / Sephora Customer Sephora Challenge Promote brand Marketing / /

Product

Digital Impact / /

ProgrammingLanguage

HTML / /

Technology

HTML / transactional email technology / /

URL

Sephora.com / /

SocialTag