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Data as a service / Government procurement in the United States / Software as a service / Customer relationship management / Data quality / Risk management information systems / Business / Marketing / Business models


Data-as-a-service: the Next Step in the As-a-service Journey
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City

Dubai / /

Company

WPP / Experian / IBM / Media Limited. / PublicisOminicom / Havas / Interpublic / Oracle / Deloitte / Dentsu/Aegis Media / Accenture / Microsoft / Systems Integrators / SAP / Neustar / IT013 / /

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Event

Reorganization / M&A / /

IndustryTerm

data services / technology vendors / business decisions / as-a-service solution / logical solution / function solutions / technology capability / Business technology / technology world / on-premises solutions / technology infrastructure / in-house systems / web cookie data / related business applications / business-specific solutions / physical and qualitative data management / as-a-service solutions / web-sourced data / /

Person

Paulo Tokyo / Tom Pringle / Tony Baer / Gerry Brown / /

Position

Author / Practice Leader / Information Management tom.pringle@ovum.com / analyst / Principal Analyst / Information Management tony.baer@ovum.com / /

Technology

CRM / Business technology / smartphones / underlying technology / /

URL

www.ovum.com / /

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