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The power of a great marketing-IT relationship Linda Price, Gartner Executive Programs There is a significant transformation starting to take place as digitisation continues to change the business landscape. We are seein
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Document Date: 2013-01-07 19:59:27
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File Size: 71,42 KB
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Company
Gartner /
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IndustryTerm
needed enduring systems /
technology skills /
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Person
Linda Price /
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Position
CIO /
chief marketing officer /
powerful CMO-CIO /
fundamental driver of IT purchasing /
custodian of technology /
custodian /
marketing-oriented CIO /
Executive Programs /
head of marketing and the head /
vice president Asia Pacific /
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Region
Asia Pacific /
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SocialTag
Information systems
Chief information officer
Customer experience management
Chief marketing officer
Gartner
Customer relationship management
Strategic management
Marketing operations
World Class IT
Business