| Document Date: 2003-11-24 15:09:57
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City San Francisco / Boston / Framingham / / Company Southwest Airlines / Amazon / EBay / International Data Corporation / Expedia / ESPN / Interactive Software / Harvard Business School Press / Macromedia Inc. / Forrester Research / Self-Service Kiosks Southwest Airlines / Apple / / Country United States / / Event Reorganization / / IndustryTerm software design / online customers / mobile telephony / online shopping experience / software user / online experience / physical retail environment / online transaction / online access / car manufacturers / earliest software users / call routing systems / software development / Online shopping / Internet Applications / Internet Application / Internet Explorer The web browser / desktop applications / airline / travel industry / software experience / online booking systems / online scoreboard / software environment / travel vendors / online booksellers / preferred online agent / auction site / web shopping experience / Online experiences / online shoppers / travel products / online scoreboards / Online Scoreboards Rich / wireless devices / / Organization Harvard / / Person Joe Pine / Kevin Mullet / Virginia Postrel / Don Norman / Jim Gilmore / Joshua Dual / Joseph II / / Position automated teller / online travel agent / The Experience Economy Executive / Rich Internet Applications Contents Executive / / Product Apple iPOD / / ProvinceOrState California / / Technology wireless devices / MP3 / enabling technologies / mobile telephony / / URL amazon.com / /
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The Essence of Effective Rich Internet Applications by Kevin Mullet Macromedia Experience Design Team November 2003 Copyright © 2003 Macromedia, Inc. All rights reserved.