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Strategic management / Pricing / Competition / Value-based pricing / New product development / Value migration / Value proposition / Brand / Kano model / Management / Business / Marketing


Measuring and Managing Customer Value in the Marketplace Author(s) Satisfaction Management Systems (SMS) (www.satmansys.com) Definition
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Document Date: 2013-07-08 10:26:14

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File Size: 376,86 KB

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City

Stamford / Cincinnati / Boston / Support / New York / /

Company

Thomson Executive Press / Mescon Multimedia Co. / California Management Review / International Thomson Publishing / Harvard Business School Press / Marketplace Author(s) Satisfaction Management Systems / /

IndustryTerm

consumer electronics / market research tool / particular product / straightforward solution / context within which new product / business to business / /

Organization

Harvard / /

Person

Roland T. Rust / Anthony J. Zahorik / Importance Weights / Donald J. Swire / /

Position

manager / /

URL

www.satmansys.com / www.cval.com / /

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