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Premarket Forecasting of Really-New Products Glen L. Urban; Bruce D. Weinberg; John R. Hauser Journal of Marketing, Vol. 60, No. 1. (Jan., 1996), ppStable URL: http://links.jstor.org/sici?sici=%
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Document Date: 2007-10-21 14:36:22
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Premarket Forecasting of Really-New Products Glen L. Urban; Bruce D. Weinberg; John R. Hauser Journal of Marketing, Vol. 60, No. 1. (Jan., 1996), ppStable URL: http://links.jstor.org/sici?sici=%