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Marketing / Strategic management / Return on marketing investment / Marketing effectiveness / Return on investment / Marketing performance measurement and management / Customer lifetime value / Marketing management / Product marketing / Customer relationship management / Marketing operations / Customer value maximization


Marketing ROI: playing to win On the profit scorecard, ROI is the measure that counts. By James D. Lenskold
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Document Date: 2015-02-22 03:29:20

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File Size: 245,20 KB

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