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Management / Retail / Distribution / Long Tail / Direct marketing / Electronic commerce / Value proposition / Business model / Online shopping / Marketing / Business / Strategic management


In cooperation with Digital Direct-to-Consumer: Are Brands and Manufacturers Ready for e-Commerce? Strategic options, opportunities and challenges in
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Document Date: 2014-09-15 04:22:51

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brand manufacturer / favorite products / e-commerce models / famous online retailers / retail partners / retail margin / shop management / online shop / internet-savvy target groups / e - commerce / online offer / search engine position / online advertising / online marketing / retail / recommended retail prices / indirect e-commerce sales models / Search engines / e-commerce / online sales / classic manufacturing / /

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Describe / Schögel / Jochen Krisch / /

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Direct marketing model / Porter / /

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search engine / /

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