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Literal and figurative language Idiom Linguistics Design Visual arts Advertising Communication design Graphic design | Journal of Consumer Research, Inc. “Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption Author(s): Ann Kronrod and Shai Danziger Source: Journal oAdd to Reading ListSource URL: www.jcr-admin.orgDownload Document from Source WebsiteFile Size: 301,89 KBShare Document on Facebook |