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An Empirical Examination of the Service-Profit Chain Using Individual Customer Level Data Rakesh Niraj, Anand Kumar Jaiswal and Piyush Kumar Sinha KEY WORDS: Service-Profit Chain; Marketing Activities; Customer Perceptio
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Document Date: 2009-09-09 03:29:31
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An Empirical Examination of the Service-Profit Chain Using Individual Customer Level Data Rakesh Niraj, Anand Kumar Jaiswal and Piyush Kumar Sinha KEY WORDS: Service-Profit Chain; Marketing Activities; Customer Perceptio