Experian / Business Intelligence BBVA Compass Bank Jeremy TerBush / BitTorrent / KBM Group / Data / The Coca-Cola Company / RCI/Wyndham Exchange Michael Parkerson / BBVA Compass Bank Jeremy / IBM / Linkedin / Adobe / Starwood Hotels / CMO IBM Jing Shyr Distinguished / Google / Connection Planning Effectiveness & Productivity / Pegg Nadler Associates / BabyAge Inc. / PERQ Customer Centricity / LucidView Paul Champion / BusinessOnline Big / Marketing Analytics / Marketing Strategy / Senior Managing / RedPoint Data Workshop / Data Square George Corugedo / Analytics Consulting Group / /
Currency
USD / / /
Facility
University of Chicago Graham School Why Data / Data-Driven Marketing Institute / Exhibit Hall / Data Square / / /
IndustryTerm
business to business / e - commerce / Online Results Gary Skidmore / travel delays / /
Movie
Audience of One / /
MusicGroup
North / Data / Models / Express / The Weather / Choice / Epsilon / Director / /
Organization
Your Marketing Organization / Customer Intelligence / University of Chicago / Customer & Business Intelligence / Direct Marketing Association / Kellogg School of Business / Data-Driven Marketing Institute / Northwestern University / SAS Institute / CMO Council / /
Person
Compliance / Paul Champion / Campaigns Thad Kahlow / Liz Miller / Silver Star Brands Yuri Balasanov / Michael Parkerson / Michael Amati / Adlucent Lisa Burton / Adworthy Jack Kiefer / Sara Livingston / Devyani Sadh / Arun Kumar / Gary Skidmore / George Corugedo / Jennifer Capistran / Gina Perez / Randy Hlavac / Beckon / Alan Hamor / Caroline Worboys / Charlie Swift / Adele Sweetwood / Epsilon Jose Cebrian / Michelle Ogle / Consumerism Rachel Thomas / John Balla / Kathy Hecht / Patty Rozaklis / Sumit Kumar / Terri Albert / Leo Burnett Sumit Kumar / Stephanie Miller / Chuck Sharp / Xaxis Keith Shields / Kevin Scully / Amit Deshpande / Right Intel Jeff Buchheit / Gap Shubu Mitra / Jing Shyr / Mathieu Hannouz / Testing Gordon Bell / Deborah Schultz / Laura Gigliotti / Judy Macior / Emmett Cox / Magnifyas Jen Boyer / Deborah Schultz Futurist / / /
Position
CTO / President / Marketing / Data Scientist / VP / Marketing / Advisor / Executive Director / President / VP Marketing & Business Development / Associate Professor of Marketing / Consultant / Business Analytics & Optimization / VP / GM Email & Mobile / EVP / Operations / Director / North America Digital Marketing / Manager / Ford Motor Company Bernice Grossman / DMRS Group Jann Harrison / CEO / Data Square / SVP / Director / eCommerce / Team / SVP & Managing Director / Analytic Consulting Group / Head / VP / Marketing Blue Cross / VP / Global Analytics / Director / Merkle Analytics / King / CEO / Program Director / Business / King & the Marketing Department Rules Russell Glass Head / VP /Director / Global Measurement & Data Science / / Director / Analytics / Group / Director / Analytic Consulting Group / SVP / Marketing / Engineer & Chief Statistician / Marketing Strategist / Distinguished Engineer & Chief Statistician / Marketing Manager /Director SVP of Marketing Account Manager/Director Digital Marketing Manager/Director Commitment / Solutions That Move Marketing VP / VP / Director of Credit & Data Analytics / Program Manager / Director / Marketing Strategy & Customer Analytics / Director / WW Inside Sales Marketing / pm Marketing Strategist / co-author / VP / Americas Marketing & Support / Director / Data Science / Chief Analytics Officer / VP / Strategy & Marketing Operations / Director / Principal Marketing Strategist / Director / WeatherFX / VP / Performance & Measurement / Global Director / Marketing / VP / Analytics Consulting Group / VP / Analytics Consulting Group / Director / Analytics Group / Lecturer / /
March 9-11, 2015 • Palmer House hilton, Chicago, IL The Insights that Matter: Marketing Analytics Improve Customer Engagement