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Formal sciences / Strategic management / Integrated marketing communications / Analytics / Digital marketing / Advertising agency / Advertising / Database marketing / Conversion optimization / Marketing / Business / Marketing analytics


The CMO’s Guide to Data-Driven Marketing Smart Market: Vol. II Data-Driven Marketing, Demystified
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Document Date: 2014-11-06 05:39:59

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City

Silicon Valley / /

Company

Experian / IBM / Turn Inc. / Turn Turn Inc. / DIRECTV / /

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Event

Reorganization / /

IndustryTerm

advertising impressions / online data / media buys / media channels / retail advertiser / paid search / advertising decisions / All services / media mix / ad network / integrated technology partners / media buying / data management / online resource / online sales info / smart forecasting tools / media consumption habits / real-time optimization / Use analytics tools / real-time insights / media bidding strategies / last media impression / media/platforms / online and offline purchasing behaviors / /

MarketIndex

ROI / /

Person

Brandon Bethea / Clay Fisher / Sr. / Jonathan Gardner / Quynh Cline / /

/

Position

Chief Technologist / Director / Digital Marketing and Product Development / representative / /

Technology

CRM / simulation / DSP / /

URL

www.turn.com / /

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