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ECRM / Relationship marketing / Customer relationship management / Customer lifetime value / Loyalty business model / Market segmentation / Marketing operations / Marketing / Business / Database marketing


Drilling Down i Drilling Down Turning Customer Data into Profits
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Document Date: 2007-01-12 13:51:12


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File Size: 382,50 KB

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City

Performance Behavior / /

Company

LTV / Home Shopping Network / Booklocker.com Inc. / /

Country

United States / /

IndustryTerm

fancy hardware / Online Retail Example / customer profiling software application / bank / customers real-time interaction / business to business / Online Branding Efforts / /

Movie

Mom and Dad / /

Organization

Advanced Data-Driven Marketing Toolkit Chapter / Profits Chapter / Predicting Campaign ROI Chapter / RFM Scoring Toolkit Chapter / Jim Novo Recency Metric Toolkit Chapter / /

Person

Richard Hoy / Jim Novo Preface Drowning / Alex Romanov / Roy Speer / Jim Novo Drilling Down Turning / Jim Novo / Bud Paxson / Jim Novo iii iv / Jim Novo Recency Metric Toolkit / Wade Downs / Angela Hoy / Barbara / /

Position

author / general business actions / consultant / CFO / average programmer / /

Product

Drilling / /

ProgrammingLanguage

FL / /

Technology

CRM / permission marketing / PDF / /

URL

http /

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