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 Date: 2016-04-06 13:45:00Brand equity Brand management Product management Marketing research Marketing Fundamental analysis Valuation |
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| First Page | Document Content | |
|---|---|---|
Date: 2016-04-06 13:45:00Brand equity Brand management Product management Marketing research Marketing Fundamental analysis Valuation |
Add to Reading List |
The Financial Information Content of Perceived Quality Author(s): David A. Aaker and Robert Jacobson Source: Journal of Marketing Research, Vol. 31, No. 2, Special Issue on Brand Management (May, 1994), ppPubli
