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Strategic management / International marketing / David B. Yoffie / Supply chain management / New product development / Global strategy / Product management / Global marketing / Vertical integration / Business / Marketing / Management
Date: 2013-08-28 15:59:01
Strategic management
International marketing
David B. Yoffie
Supply chain management
New product development
Global strategy
Product management
Global marketing
Vertical integration
Business
Marketing
Management

Case Map for Yip: Total Global Strategy (Prentice Hall) This map was prepared by an editor at HBS Publishing, not by a teaching professor. Faculty at Harvard Business School were not involved in analyzing the textbook or

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