Eli Lilly / Hewlett-Packard / Virgin Mobile / Novartis / RealNetworks / Ford Motor Co. / Polycom Inc. / Coca-cola / N/A Novartis Pharma / Reduce Competition Eli Lilly and Co. / Apple Computer / N/A Ford Motor Co. / Cingular / Merck / Uncertainty Merck & Co. Inc. / Hambrecht & Quist / N/A Eckerd Corp. / Intuit / HBS Publishing / IBM / Southwest Airlines / Pepsi / Wal-Mart / Lilly / Matsushita / Verizon Wireless / British Airways / Ryanair / Pepsi-Cola / The Walt Disney Co. / Aer Lingus / Compaq / QuickBook / AOL / Dell Computer Corp. / 3M Corp. / N/A Southwest Airlines / Sprint-Nextel / Intel / Microsoft / Eckerd / /
Continent
Europe / /
Country
United Kingdom / China / United States / /
Currency
USD / pence / /
Event
Bankruptcy / Business Partnership / Reorganization / /
Facility
iTunes Music Store / Prentice Hall / /
IndustryTerm
Internet drugstores / consumer electronics industry / investment banking industry / wireless communications / digital rights management systems / desktop software / value chain / rapid technology transfer / incumbent beverage / target / car dealers / airline / Internet QuickBooks / oil industry / manufacturing / incumbent bar soap manufacturers / Diabetes Care / portable digital music devices / attractive solution / oil supplies / supply chain / wireless service carriers / careful product / renewable energy / energy drink market / higher performance products / pharmaceutical / mature products / supermarket chains / music player hardware / beverage market / retail pharmacy industry / retail sales / retail gasoline market / pharmaceutical buyers / investment bank / management accounting / electronics / online music sales / care products / public relations / wireless network infrastructure / automotive web sites / sustainable value networks / /
Organization
Richard Ivey School / Harvard Business School / LOGIC OF STRATEGIC ANALYSIS Chapter / CORPORATE STRATEGIES Chapter / Harvard / Babson College / Stanford University / N/A Chapter / BUSINESS STRATEGIES Chapter / /
Person
Sustaining Competitive Advantage / Ruben / Lee Scott / Lawrence Carr Type / Clinton / Thomas J. DeLong / Travis D. Merrill / Rajiv Lal / Stephen P. Bradley / Craig Barrett / Michael G. Rukstad / Carin-Isabel Knoop / Debbie Illustrates / David J. Collis / Paul W. Beamish / Michael Beer / Dan Case / David B. Yoffie / Jan W. Rivkin / Leonard A. Schlesinger / William L. McKnight / Erica Plambeck / James L. Heskett / Michael E. Porter / John K. Shank / John C. Kelleher / Kenneth S. Corts / Barney Gaining / Tyler Elm / Ramon Casadesus-Masanell / John C. Kelleher Type / /
Position
President / teaching professor / King / CEO / president and CEO / Dealer / leader / service leader / and profit leader / editor / Manager / senior director of the same group / major U.S. airline / CEO and chairman / vice president of corporate strategy and business sustainability / Porter / /
Product
iPod / /
ProvinceOrState
Arkansas / /
Region
Southwest / /
SportsLeague
Stanford University / /
Technology
mobile phones / ISP / wireless communications / transplantation / cellular telephone / video conferencing / /
Case Map for Barney Gaining and Sustaining Competitive Advantage 3rd Edition (Prentice Hall, 2007) This map was prepared by an editor at HBS Publishing, not by a teaching professor. Faculty at Harvard