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Brand report card / Brand equity / Brand / Points-of-parity/points-of-difference / Positioning / Marketing research / Brand architecture / Brand language / Marketing / Brand management / Identification


The Brand Report Card by Kevin Lane Keller Reprint r00104 JANUARY– FEBRUARY 2000
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Document Date: 2010-01-13 01:36:29


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File Size: 393,00 KB

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