RS Consulting / Millward Brown (ongoing research) HP Research Market / HP India / Firefly Millward Brown India / ABC / Copy Test (Quantitative) Research / Brand Tracking / Pogo Channel / /
Country
Brazil / China / India / /
Event
Business Partnership / /
IndustryTerm
late-night printing needs / printing need / rigorous communications / printing / rigorous communications development process / drive home-printing relevance / educational tools / communications concept / communications development / printing needs / still printing / printing system / /
2014 ARF David Ogilvy Awards Business Challenge Industry Winner APPLIANCES & ELECTRONICS GOLD WINNER: HP “Printing that Helps your Child Shine” CASE STUDY: