Interactive Advertising Bureau Inc. / Public Relations Society of America / BzzAgent Inc. / Cliffdale Associates Inc. / Promotion Marketing Association Inc. / Monyei-Hinson / Heath-McLeod / Kelley Drye & Warren LLP / /
IndustryTerm
media channels / word-of-mouth communications / particular demographic / law enforcement actions / beneficial consumer-to-consumer and consumer-to-marketer communications / case-by-case law enforcement / advertising message / mouth communications / consumer-generated media / particular product / law enforcement / social networking Web sites / online comments / advertising law / /
Organization
Personal Care Products Council / Interactive Advertising Bureau / Bureau of Consumer Protection / Natural Products Association / Advertising AGENCY / U.S. Chamber of Commerce / National Association of Realtors / Electronic Retailing Association / Promotion Marketing Association / American Association of Advertising Agencies / Federal Trade Commission / Public Relations Society of America / Council for Responsible Nutrition / American Advertising Federation / Mouth Marketing Association / Direct Marketing Association / Association of National Advertisers / Direct Selling Association / Division of Advertising Practices / /
FEDERAL TRADE COMMISSION 16 CFR Part 255 Guides Concerning the Use of Endorsements and Testimonials in Advertising